Jan. 21st, 2017

steepholm: (Default)
The old mobile phone advertising slogan, "The Future's Bright, the Future's Orange" has been going through my head for the last day or so - can't think why...

Anyway, idly searching the phrase on Youtube I came across this 1999 advert, imagining a dystopian future world in which Orange has become a vast, all-controlling panopticon, micromanaging the lives of everyone and interposing itself in human relationships at every level.

Although at one point (0.51) we read that Hillary Clinton is running for the US presidency, the news is greeted with scornful, uncomprehending laughter by the complacent white family at the film's centre, who are unaware of how their autonomy has been usurped by the all-powerful Orange Corporation.

It's nightmarish stuff - complete with creepy clowns (4.05). Watch it (and then live it) if you dare...

steepholm: (tree_face)
The old mobile phone advertising slogan, "The Future's Bright, the Future's Orange" has been going through my head for the last day or so - can't think why...

Anyway, idly searching the phrase on Youtube I came across this 1999 advert, imagining a dystopian future world in which Orange has become a vast, all-controlling panopticon, micromanaging the lives of everyone and interposing itself in human relationships at every level.

Although at one point (0.51) we read that Hillary Clinton is running for the US presidency, the news is greeted with scornful, uncomprehending laughter by the complacent white family at the film's centre, who are unaware of how their autonomy has been usurped by the all-powerful Orange Corporation.

It's nightmarish stuff - complete with creepy clowns (4.05). Watch it (and then live it) if you dare...

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