Pillow Talk

[steepholm]

According to an advertisement I just watched on television, 77% of women feel sexier when their underarms feel good. That is excellent news, considering the wide availability of deodorant. But I was puzzled to see the sexiness manifest itself on screen as an urge to engage one's partner in a vigorous pillow fight. It's not the first time I've seen young televisual couples engage in such allergenic hi-jinx, either.

Is this the pre-watershed metaphor for sex? Is it going to give rise to lewd expressions such as "I'd slap her round the head with a bolster any day of the week"? Or is this the way some people actually engage in foreplay? Prurient minds want to know.

Meanwhile, I wait in vain for a condom advert that uses the slogan: "Durex - the Name the Professionals Trust."

Comments

[steepholm.livejournal.com]

Okay, turns out it was actually a Nivea advert, and the phrase is "look good". More here.

[diceytillerman.livejournal.com]

Curiouser and curiouser! For I don't think of deodorant as changing how underarms look... but yes, we are not meant to think hard about advertising text, just to absorb it vaguely and then go out and buy the thing.