Dining and Whining
Oct. 7th, 2016 09:28 pmIt's my mother's 92nd birthday this weekend. My brother is doing the cooking, so I've been put in charge of the booze, an equitable division. With this October's augustness in mind I went to a proper wine shop rather than the bargain shelf of the Co-op (my usual resort). I'd meant to buy some champagne, but on a whim decided to get English Sparkling Wine - a first for me. Eventually I found one made in the Test valley, where I grew up and where my mother still lives. The chalk soil is perfect for the job, the label tells me, producing "English effervescence". I just hope it won't taste too Brexity.


The other bottle was more obviously topical. It cost more than I usually pay, but even what I consider an expensive bottle of wine is still far too cheap to trouble the attention of a banker, so perhaps the makers were safe in using the label (front and back) as a place to sound off about the bankers who refused to lend them the money to get their business off the ground, a refusal made on the basis that wine is "not a seizable asset" (why not?).


It seems a rather eccentric use of a label - a space more normally reserved to describe the wine itself - but I imagine these little piggies know their market. If we feel that we're somehow getting one over on the bankers we'll buy half a case, and the overdraft be damned!


The other bottle was more obviously topical. It cost more than I usually pay, but even what I consider an expensive bottle of wine is still far too cheap to trouble the attention of a banker, so perhaps the makers were safe in using the label (front and back) as a place to sound off about the bankers who refused to lend them the money to get their business off the ground, a refusal made on the basis that wine is "not a seizable asset" (why not?).


It seems a rather eccentric use of a label - a space more normally reserved to describe the wine itself - but I imagine these little piggies know their market. If we feel that we're somehow getting one over on the bankers we'll buy half a case, and the overdraft be damned!