"Follow, my Leda..."

[steepholm]

This Icelandic leaflet just fell out of my bag. Erasmus, in case you don't know, is an organization that arranges student exchange visits within Europe, but I picked this up in Akureyri mostly for the cover, and it still intrigues me. Who decided that this would be the picture most likely to entice Icelandic students into taking a year abroad? All insights into "the Icelandic mind" welcome.